CHRIS RAWLS DESIGN

Creative Direction, Photographic Concepting and Execution, and Design

Logo Design

All photos are owned by XINA NYC and only shown to highlight logo usage and placement.

XINA NYC is a lifestyle brand started by supermodel Alexina Graham. She became involved in mental wellbeing and suicide prevention when it personally touched her life. After experiencing the struggles that come along with not knowing where to turn when a loved one is in need and the feelings of losing someone close, Alexina has made it her mission to build awareness and challenge the stigma that surrounds mental health. The brand donates 5% of every sale to help support mental health charities.

Product Design and Graphics

Creative Direction, Concepting, Design, Photo / Video Direction

Creative Direction, Seasonal Concepting and Photo Execution, and Design

Art Direction, Design, and Photography

Vintage surf inspired apparel graphics

Applique, embroidery, and print

Vintage inspired graphics for fleece tops, active bottoms, and denim

Applique and Embroidery

Vintage inspired apparel graphics, hangtags, and labels

Print, embroidery, and applique

Creative direction, branding, photography, and package design.

Creative direction and design of vintage inspired apparel graphics.

A vintage inspired southern brand

A collaborative project of handcrafted goods

Trimester sales and promotions brochures

FIFA World Cup poster

Rebranding for the school, including marketing and application materials

Creative direction and branding for a high-end bike shop in New Albany, OH.

Creative Direction, Branding, and Design